You’ve probably heard of email marketing, a high return on investment marketing method.
Let’s clarify one thing first. We’re not talking about unsolicited emails that are merely trying to sell, sell, sell.
No – these just annoy people. You have to add value in some way as a way of saying ‘thanks for reading this!’.
Chances are you’ve been subject to email marketing at some point. Like when you’re asked for your email address to get access to something for free.
There’s good reason businesses use this method. It’s highly effective. If done correctly you’ll have an audience of customers on tap.
The problem is, it’s complicated and hard to figure out. It takes time and distracts you from other parts of your business.
That’s where we come in.
As a full service agency we live and breathe this stuff. It’s a safe and secure way to build custom and really get to know your customers.
Too often businesses like yours are convinced that social media is the best way to develop customer relationships, but’s it’s not.
There’s a place for it, sure, but it’s not something you’re fully in control of. It’s up to facebook how many people see your posts – not you.
Hard evidence shows us that people are less likely to engage with marketing from social media.
Facebook posts are reaching less than 6% of your followers. That’s a pretty shocking figure that’s set to get even worse.
And, there’s simply more people with email addresses than social media accounts. Over half the worlds population has access to email.
In comparison, email marketing is consistently effective.
It has an astounding ROI. In the UK, every one pound spent on email marketing has an ROI of 38 pounds.
It’s like having people enter your store and not greeting or getting to know them. Not learning more about what they want and how you can serve them better.
The benefits are simple. Email marketing leads to more sales and more engaged site visitors.