The Crucial Art Of Good Web Design

White space for emails

How design and development hide the real truth behind what makes a website effective.

Everyone wants to work hard at getting people onto their website, and that’s great.

The problem comes from your visitors’ lack of doing anything. Nobody benefits unless they take some form of action. Action that eventually helps your bottom line.

All websites have a bounce rate, defined by visitors that come along and do nothing other than leave again.

See for yourself the level of engagement these carefully constructed landing pages get in comparison to less optimised webpages.

Note: A landing page is a webpage specifically designed to lead a visitor into a specific action. We build these into our websites and they can be added as required.

Conversion xl.com

That’s why we’re passionate about building everything on your website with purpose.

When we build a webpage the first thing we consider is ‘what do we want the visitor to do as a result of being here?’.

It’s about focusing on the end result and how it’s likely to help your business grow.

It allows you to engage with potential prospects, customers or clients – otherwise you’re non the wiser as to who they are or why they came to your website.

In short, visits without engagement are wasted opportunities.

Copywriting a site well and giving visitors opportunities to opt-in to your knowledge products or services in some way will reap rewards and give you the opportunity to re-engage with them.

Marketing Strategies That You Control

You’ve probably heard of email marketing, a high return on investment marketing method.

Let’s clarify one thing first. We’re not talking about unsolicited emails that are merely trying to sell, sell, sell.

No – these just annoy people. You have to add value in some way as a way of saying ‘thanks for reading this!’.

Chances are you’ve been subject to email marketing at some point. Like when you’re asked for your email address to get access to something for free.

There’s good reason businesses use this method. It’s highly effective. If done correctly you’ll have an audience of customers on tap.

The problem is, it’s complicated and hard to figure out. It takes time and distracts you from other parts of your business.

That’s where we come in.

As a full service agency we live and breathe this stuff. It’s a safe and secure way to build custom and really get to know your customers.

Too often businesses like yours are convinced that social media is the best way to develop customer relationships, but’s it’s not.

There’s a place for it, sure, but it’s not something you’re fully in control of. It’s up to facebook how many people see your posts – not you.

Hard evidence shows us that people are less likely to engage with marketing from social media.

Facebook posts are reaching less than 6% of your followers. That’s a pretty shocking figure that’s set to get even worse.

And, there’s simply more people with email addresses than social media accounts. Over half the worlds population has access to email.

In comparison, email marketing is consistently effective.

It has an astounding ROI. In the UK, every one pound spent on email marketing has an ROI of 38 pounds.

In summary, if you’re not optimising your website and engaging your visitors you’re leaving money on the table.

It’s like having people enter your store and not greeting or getting to know them. Not learning more about what they want and how you can serve them better.

The benefits are simple. Email marketing leads to more sales and more engaged site visitors.

‘Mobile First’ Web Design No Longer Exists

Let’s take a trip back to 2008. Mobile web design wasn’t even a thing and mobile web browsing was about to explode with the introduction of the iPhone. The global financial crisis was in full swing and, as if by coincidence, ‘Low’ by Flo Rida topped the most played song of the year.

Since then we’ve seen a gradual shift towards mobile optimised and ‘mobile-first’ web design. 

And now, it’s over? In essence yes. ‘Mobile only’ being more appropriate.

Should you be concerned?

Yes. Because Google have decided that their default and only position when indexing the web is from a mobile perspective.

For clarity, this means they now ONLY index sites based on mobile performance and criteria linked directly to this. There is no longer a distinction between mobile and desktop indexing.

Put simply, if your site isn’t designed for mobile it’s losing its existence with the behemoth search engine that millions of your potential customers use.

If your website isn’t correctly designed you’re at an immediate loss to your competitors. 75% of people look for a business to serve their needs online and almost 80% are on a mobile device.

We’ll assess your digital presence for free.

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You Don’t Need a Website

Well, not what you might initially think of as a ‘website’ anyway.

You see a ‘website’ alone doesn’t achieve anything. It needs a strict purpose to do that.

If you have traffic to your site there’s a reason someone has landed there and that means it’s time to make the most of it.

How? By having an intended action you want to drive them towards.

You might want to:

  • Get them to call you.
  • Offer something in return for an enquiry.
  • Get them to email you or send a contact form.
  • Provide information that reinforces your credibility.
  • Build your email list by offering something in return for signing up.

Unless your website has been constructed in a manner that achieves any of the above you really need to question its effectiveness.

Let’s look at an example. Working with a client we discussed the aim of the site initially. Being a service based company the most powerful action is for the person visiting the site to reach out for help with their issue or project.

The clarity is obvious. Call us. A click initiating the call:

Before you spend vast sums of your cashflow think carefully. Do you need a ‘bells and whistles’ website that does more to inflate the ego of the ‘designer’ or a website that’s designed to appeal to the customer and their needs?

A good website is fully aligned to your business aims. It needs to provide you with a return on investment.

It has to be fast (to please Uncle Google) and it has to give people the information they need – quickly. Finally, it needs heaps of encouragement for them to take action. Otherwise how do you benefit from them being there?

10 Reasons Your Website Needs An Update

Some reasons why you likely need a new website, or at least to update your current one…

1. It’s not mobile friendly

Since 2016, mobile usage has been higher than desktop usage online. It’s estimated that an average of 63% of internet traffic is now on mobile devices – and in some instances the number can be as high as 80%.

Increasingly, people are buying new mobile devices but not opting to purchase new desktop or laptop devices. Mobile usage will only increase.

Your website simply must be optimised for mobile usage.

If your website was designed over five years ago and not been updated since, the likelihood is that isn’t mobile friendly.

2. It’s not a secure website

When the internet first became commonplace, we all got used to the http:// on addresses. Now, it’s https:// that you want to see – with the s being key.

The s means the website is secure – known as an SSL Certificate.

And if you don’t have one, Google will start flagging your website as “not safe” when visitors click on.

If you want your business to look trustworthy, an SSL certificate is required.

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Why Choose To Work With White Web Agency?

We are a full-service web design agency, meaning we take care of all your digital media needs; hosting, design, domains, emails, even social media setup, App creation and search listings if you wish.

Unlike traditional agencies or web designers, we don’t charge you thousands upfront, for you only to then get a website you have to maintain on your own and which will be technically outdated two years later (or sooner).

We don’t use jargon. We won’t try to confuse you by using terms that aren’t familiar to you and your business, we cut the jargon and put it into terms that make sense.